"With the EQC - the first fully electric SUV from Mercedes-Benz - we are flipping the switch".
By then the Model S flagship will be eight years old. Upon its arrival in a showroom, in Stockholm, Sweden, this Tuesday, it would officially mark as the day that Tesla has finally met its match in the premium battery cars segment. Their new models are coming to the market as Tesla faces questions about its ability to generate cash and expand production.
In addition, Daimler, betting on Mercedes-Benz brand and reputation for luxury cars, plans to offer 10 new fully electric cars in the automotive market by 2022.
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Mercedes-Benz is the latest luxury automaker to debut its first all-electric vehicle in a bid both to recapture market share taken by Tesla and to be positioned for the new mobility era of automobiles. EQ stands for Electric Intelligence, and will be applied to future electric models.
The EQC's estimated range is lower than the stated ranges from upcoming competitors like the Jaguar I-Pace (up to 240 miles) and Audi e-tron (over 248 miles), which are expected to arrive at United States dealerships later this year and in 2019, respectively.
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The subsidiary of Daimler says the EQC, which has two electric motors, will have a range of more than 450km. As for driving range, we're expecting around 250 miles per charge.
With big investments - 10 billion Euros - in the field of the electric auto, Mercedes-Benz wants to convince the vehicle drivers that electric vehicle driving is adapted to your use. The numbers indicate that Mercedes-Benz EQC is the sweet spot between the two early bird electric SUVs.
The firm is investing more than €10bn (£9bn) in the expansion of its electric range, and more than €1bn in battery production. "Our decision to produce electric vehicles on the same line as models with combustion engines enables us to respond flexibly to demand and use plant capacity to best effect".
Audi on Monday began production of its e-Tron SUV ahead of a September 17 sales launch jamboree in San Francisco, just 40 miles from Tesla's Fremont assembly plant. Jaguar has also recently made known its electric crossover vehicle, the I-Pace.