"I noticed there was a blank wall at McDonald's so I decided to make this fake poster of me and my friend", wrote Maravilla.
The fake McDonald's poster that 21-year-old student Jevh Maravilla shared on Twitter on Monday is the absolute ideal example of this. Maybe we can change that, ' " Maravilla said in a video he and his friends uploaded on YouTube, explaining how they went about accomplishing the daring feat.
It's unclear at this time whether the poster will stay up in the restaurant.
Jevh and Christian made a decision to be themselves - as students - for the picture. "I look up, and I see a blank wall and, and I tell Christian 'hey, what if we put a picture of us on there?' Look around, there's literally no Asians in any of these walls".
They lay in wait for over an hour until the coast was clear.
"We put adhesive on the back so it could be taken down".
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They pulled off the prank on 13 July and the poster has been up ever since.
"All races deserve recognition, and I guess I did my part", he said. I don't know why McDonald's marketing didn't include Asians, but often in the media Asian men are not shown as masculine and Asian women are just portrayed as cute and pretty.
Jevh says he was anxious his parents would be cross but they were so amused they visited the restaurant and posed for photos with it.
The stunt has since gone viral on Twitter, with more than 560,000 likes and 140,000 retweets to date. People have been leaving comments endorsing his message on representation.
And apparently, McDonald's isn't the only one lovin it...because the poster is still up 50 days later!
Maravilla said he was with a friend at McDonald's when they noticed a blank wall and the idea of making sure Asians were represented was born.