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Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan. That may sound exciting, but there's a downside: other plans might be losing screens, making this new pricing structure a sort of price hike in disguise. If it were to take effect in the U.S., Ultra would likely cost $16.99 per month. Some users who are subscribed to the Standard "HD" plan were also restricted to a single stream, according to Phone Arena. No word yet as to when the Netflix Ultra plan will be introduced in the USA or Canada. Different user groups see various implementations of the new feature or change.

In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option.

What do you think of this new subscription tier? It's main advantage isn't actually Ultra HD as it might imply but the addition of HDR support. On the €16.99 Ultra you can playback content on four screens simultaneously - but that's already the case with the €13.99 Premium.

Cnet reports that some Italian customers of Netflix reported that Netflix halved the number of screens that customers can watch streams on simultaneously. Netflix gets some flack every time it ups its prices, though most people simply opt to pay an extra couple of pounds each month to retain access.

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Netflix is looking to once again raise prices by superseding its existing Premium plan with a new "Ultra" tier.

Italian Netflix subscribers have noted that the streamer is apparently toying with introducing a higher-priced tier of service called Ultra that would reportedly offer more than what Netflix's current highest-priced tier offers.

It may sound odd to be ”testing” a price increase but Netflix often tests new features or changes with its users to evaluate the effects.

"We continuously test new things at Netflix and these tests typically vary in length of time", Netflix said.


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