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Trending was only available in a handful of countries, and accounted for a paltry fraction of clicks through to news publishers, according to Hardiman.

It's unusual for a site that's used for search, like Facebook, to not manage a trending section.

Facebook really doesn't want to be a media company.

"From research we found that over time people found the product to be less and less useful", Hardiman said.

Facebook said it is also testing a new section called "Today In", which displays local breaking news, and a dedicated section of Facebook Watch in the USA for live videos and other items exclusive to the platform. It fit nicely into CEO Mark Zuckerberg's pledge just a year earlier to make Facebook its users' "personal newspaper".

Facebook fired its human curators in response, saying at the time that it hoped to automate the Trending section.

Facebook is discontinuing its troubled "trending" section, the social network announced Friday.

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Facebook is now testing new features, including a "breaking news" label that publishers can add to stories to distinguish them from other chatter.

The "breaking news" label that Facebook is testing with 80 news publishers around the world will let outlets such as The Washington Post add a red label to indicate that a story is breaking news, highlighting it for users who want accurate information as things are happening. But at that time fake news was not a popular term and no foreign country had been accused of trying to influence the USA elections through social media, as Russian Federation would be.

In 2016, a report alleged that Facebook employees.

"There are other ways for us to better invest our resources", Hardiman told the AP.

Finally, the company is betting big on its video platform Facebook Watch, where it plans to host live coverage, daily news briefings, and weekly news recaps that are exclusive to the platform.

Today In: We're testing a dedicated section on Facebook called Today In that connects people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations. A perception that Facebook had editorial bias made leadership skittish about even creating the appearance it was suppressing news, which gave fake stories a clearer path to spread.


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