The Fire TV Cube is a 4K UHD streaming media player that features Alexa. "That's 450 million devices today, going to over one billion by the end of this year", Marchick added. The Fire TV Cube will be compatible with set-top boxes from providers like Comcast, DISH, and DIRECTV, covering more than 90 percent of cable subscribers in the U.S. Prenner said, "We want customers to have access to any content they want, no matter where they get it from". This could be done with hardware like the Harmony Hub, but now it's all built into Amazon's echo system, with less to setup.
Ahead of the Fire TV Cube's launch, Digital Trends sat down with Jen Prenner, Global Head of Marketing for Amazon Fire TV, to walk through the device, which combines the smart-home power of Alexa with Amazon Fire TV.
Because it's a Fire TV product, the Fire TV Cube connects to your TV and plays content from Netflix, Hulu, Amazon Prime Video, NBC, ESPN, HBO, and more.
Amazon's latest product, the recently announced Fire TV Cube, is a triple-threat - but is it a threat to the Apple TV? Another plus: since it's created to hook up to a TV, users can easily control and view smart camera feeds.
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Voice responses from Alexa get enhanced with visuals and optimized for visibility across the room with the Echo Show. "And, it's just the beginning". There are eight separate microphones and beam-forming technology that can pinpoint voices in a room.
This device has a hands-free depth-sensing camera, built-in LED lighting, and computer vision-based background blur which Amazon assures "makes your outfits pop". The company has literally combined the Fire TV with the Amazon Echo and the result is a $120 Cube shaped device that bakes in Echo speaker and Fire TV (and a universal remote).
For convenience, Amazon will bundle the Fire TV Cube with an IR signal extender in case you have a peripheral inside a cabinet.
Initially, the Echo Look had debuted as a camera that was available through invites only, but throughout those trial months, the Echo Look has been improved and now also has an Echo Look smartphone app, which of course, you can purchase from Amazon's website.