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Amazon has netted a package of rights to English Premier League soccer games for its Prime Video streaming service, a major move into United Kingdom premium sports rights by the US online giant.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

Fifteen of BT's extra games will come from two midweek fixture programmes and five from a new split weekend in January which will enable the Premier League to take a mid-winter break for the first time - a move which will delight the Football Association and whoever is managing the England team.

BT Sport has purchased the other remaining rights package.

BT Sport dropped £90million to add the final remaining 20-game package to their collection, meaning that overall they will be shelling out £975million to broadcast 52 live matches per season for three years.

The move means that Amazon will add Premier League coverage to its existing stable of sports rights including US Open Tennis, ATP World Tour Tennis events and NFL games, all now available to watch on Prime Video in the UK.

Now, some four months on and following extended negotiations, a deal has been struck with Amazon and BT Sport.

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The best five of the seven United Kingdom broadcast packages for the Premier League were sold in February, with Sky paying £3.75 billion to acquire four, a 14 percent discount on its current deal. The huge influx of cash - several times what had previously been paid for equivalent rights - helped Premier League clubs lure top players from all over the world.

In a separate statement issued by Amazon, Jay Marine, vice president of Prime Video in Europe, said members are "guaranteed" to see the team they support.

Announcing the deal, Premier League executive chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights".

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", Scudamore said. "In addition, Prime members will be able to watch weekly highlights of all Premier League matches throughout the season".

The revenue from British rights is not distributed entirely on an equal basis with clubs given more according to league position and also the amount of times they feature on live broadcasts.

The deal will expand awareness of Amazon Prime, the company's lucrative subscription service.


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