Rolls-Royce has lifted the veil on its highly anticipated Cullinan, a new super SUV that promises to shift the landscape in this burgeoning market. The 6.6-liter twin-turbo V12 (Rolls-Royce still refers to it as a 6.75-liter) produces 563 horsepower and 627 pound-feet of torque, matching the Phantom's horsepower but losing 37 lb-ft of torque. A key feature of the Cullinan ride is called the "Magic Carpet Ride" which Rolls-Royce takes off-road for the first time.
Mixing a classic Range Rover-like shape with unmistakable Rolls-Royce styling cues, the Cullinan is a large, imposing vehicle - such is expected of cars of this type. There's a small Rolls-Royce emblem hiding in that innermost portion, because of course there is.
A look inside the smartly designed interiors of the all-new Rolls-Royce Cullinan. The Individual Seat configuration offers the ultimate luxury with two separate chairs, divided by a massive rear center console incorporating a drinks cabinet with Rolls-Royce whisky glasses and decanter, champagne flutes, and refrigerator. Merrymakers in back can keep track of the driver's progress on the rear touchscreen map while they imbibe.
Col. T.E. Lawrence also known as Lawrence of Arabia in the passenger seat of a Rolls Royce Silver Ghost Tender in 1916
The rear seats can be individually folded down flat at the touch of a button, either from the rear of the auto or inside the cabin. Rolls-Royce also integrated its logo into the design in an interesting way. In another nod to modernity, there are five USB slots around the cabin, along with wireless charging for smartphones in the front.
The ride should also be what one expects of a Rolls-Royce, thanks to the Rolls-Royce-exclusive aluminum spaceframe architecture that debuted in the latest Phantom underpinning it. This beltline then fades into the body, rather than forming a solid shoulder along the Cullinan's entire length, a styling element first introduced in the latest Phantom. A case of extreme personalisation, Rolls-Royce will custom-fabricate a box, which plugs into the cargo area, facilitating whatever outdoor activity its relative owner might wish to complete: volcano boarding, perhaps (yes, Rolls-Royce did suggest its customers might want to volcano board).
Rolls-Royce claims that the Cullinan is the most "technologically advanced auto of its type in the world", thanks in part to its wealth of active driver assistance and safety features. A starting price of around £300,000 wouldn't be surprising, though it'll be entirely possible to spend far more once buyers begin the customisation process.
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