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Even the company spokesperson confirmed it that the feature is live for a set of users.

The function has started to pop up for some in the United Kingdom and U.S., prompting speculation that it is part of a test run for a future global roll-out. Instagram also claims that since the payment details are already stored in the new application, online shoppers can get a seamless experience and view the record history of the number of purchases made by them via the new tool.

TechCrunch reported that several users in the USA have already received the feature to shop and make payments in Instagram. Instagram was planning to add this service this service since 2017.

As reported by folks at TechCrunch, this new payment feature allows users to purchase the items within the Instagram app, and for this, users need to register their debit or credit card in their profiles.

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Reports of Instagram getting their own payment feature was making the rounds for some time now, however, the payment feature is only available to select partners and businesses in the us and UK. Though this might be the UPI feature, reports indicate that this payment feature can also be utilised to shop in Instagram directly. If you can see the feature rolling out, you'll find it in your profile settings under "payments settings". However, the update suggests the feature should not be too far away, and may be enabled in the next few months. At the time of acquisition in 2014, WhatsApp had just 450 million monthly active users and 315 million daily active users and now WhatsApp has more than 1.5 billion users and these users are sharing more than 60 billion messages every day.

While Instagram has started testing its payments feature only now, rival Snapchat had started testing something very similar in February this year. This means users will be able to book movie tickets via the Instagram app.

At Facebook's F8 conference 2018, Mark Zuckerberg announced to video calling and AR stickers support to Instagram in the days to come.

If Instagram brings this in a full-fledged manner for all its users, this will change the buying patterns of a lot of young users.