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One of Zuckerberg's standout responses to was that he believed Facebook and its executives didn't know what their responsibilities were and that ignoring these was a "huge mistake". "It's about beginning to question the types of information they have about you, beginning to question the transparency of the data that you share across all platforms, not just Facebook". On Tuesday the company has offered a public explanation.

The Data Protection Commissioner Helen Dixon will be among the witnesses at the meeting.

Castor asked Zuckerberg two yes-or-no questions that he was forced to admit to: that Facebook collects data on non-Facebook users on every website that has a "like" or "share" button.

If Congress creates new laws that make it hard to compete in this industry, it will certainly make it harder and more expensive for competition to enter the arena, as Facebook already has the lawyers and billions of dollars to compete. This highlighting that Facebook hadn't been typically taking user data and privacy seriously and in fact had no idea what their duties were regarding user data.

AggregateIQ, a Victoria-based data-analysis company, is also under investigation by privacy officials in the United Kingdom for its role in influencing the outcome of the Brexit referendum.

"It's widely known that like other marketing agencies we sometimes collect personality data using a research panel with an appropriate statement of consent", Cambridge Analytica said in a statement to The Jolt Journal. But Facebook's business model, as Zuckerberg repeatedly explained in his testimony, depends upon ads shown to people based on the interests they share on the network.

In a post, David Baser, Product Management Director at Facebook, wrote: "Apps and websites that use our services, such as the Like button or Facebook Analytics, send us information to make their content and ads better". The U.S. social network receives the information anyway.

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It should be noted that user data, even if not explicitly sold in a traditional definition of the term, is still Facebook's main cash cow.

Is it possible that agencies with similar intent hold data on Irish users that can be used in a similar fashion?

The privacy controversy has ramped up scrutiny of the use of data by political parties, which rely on access to quality information about voters in order to target and fine-tune their campaign pitches. On Friday Facebook said it had no plans to build such a tool.

Just how prepared is Facebook for GDPR?

Companies that don't comply with the EU's rules face a hefty fine - either 4 percent of an entity's annual total revenue or 20 million Euros, whichever is greater.

Some companies, such as Apple, have already made a virtue out of how prepared they are and Facebook is being urged to extend any GDPR practices it has on a global basis, not just within the European Union, because a huge proportion of its 2.2bn users live in countries that don't exactly have benevolent regimes.


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