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Google has announced that it will be shutting down the goog.ly URL shortener service over the next year. According to this post, Google is turning down support for goo.gl and will be replacing it with Firebase Dynamic Links (FDL). The company says that new and unidentified users won't be able to create links through the goo.gl console as of 13th April 2018.

Google launched goo.gl back in 2009 when URL shortening services such as TinyURL or Bit.ly were all the rage thanks to the rise of Twitter, messaging applications and services that limited the characters that users could type and to improve the sharing of links.

The move is part of Google's effort to shift its focus to the Firebase Dynamic Links (FDL), which are meant to bring users to any point on the web and within an iOS, Android or web app using deep linking. If you wish to keep things simple you can use other URL shortener services like Bitly and Owly. Both developers and users have 12 months to use the service, but if you have yet to use the shortening extension before April 13, you can figure using it after that. Users will have to export their short links and import them manually into a Firebase backend. But consumers can still manage short links through the console until that time.

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"URL Shortener has been a great tool that we're proud to have built".

Firebase is Google's mobile platform for developers to use to help make apps. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website. How often do you use a link shortening service?

As for the new users, the company recommends trying the new FDLs service to create their shorter links.


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