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Three Illinois Facebook users are arguing that Facebook has broken the state's Biometric Information Privacy Act, NPR reported.

Facebook has said it will comply with law, called the General Data Protection Regulation, and apply it outside Europe, but the company has also faced criticism about whether it gives a real choice to users.

Facebook has issued a statement saying it continues to believe the case has no merit, and that it will continue to fight it "vigorously".

Facebook must face a class action lawsuit over its use of facial recognition technology.

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The action is on behalf of users in the USA state "for whom Facebook created and stored a face template after June 7, 2011", when the company introduced a Tag Suggestions feature which used facial recognition to try and determine the subject's identity based on an existing database of faces.

Lawsuit challenges the social-network giant over its gathering of facial recognition data on photos without the consent of users. Judge Donato, though, decided that the plaintiffs have a "perfectly adequate understanding" of the said systems. Donato noted that Facebook's lawyers at Mayer Brown put great emphasis on their argument that not all class members qualified "aggrieved" parties under BIPA. Six Flags Entertainment, a December 2017 decision from Second District Appellate Court of IL which held that plaintiffs must allege "actual harm" to get BIPA claims to stick. They estimate the case could cover millions of IL residents with Facebook accounts, "many of whom have been tagged in enough photographs to have face templates". The Six Flags case, he noted, involved a season pass program where the amusement park clearly disclosed that it was collecting customer fingerprints to speed admissions.

The company adds that the data it collects isn't covered by IL law, which explicitly prevents the collection of biometric data such as facial geometry, fingerprints and "voice prints". The ruling sets up a high-stakes trial in the case, which is scheduled to begin in July.

For personal guess ROI is usually expressed as a percentage and is typically used for taking any financial decisions, for the goal of comparing a Facebook Inc (NASDAQ:FB)'s profitability or to compare the efficiency of different investments, hence, FB return on investment (ROI) is 24.00%. Shawn Williams of Robbins Geller Rudman & Dowd, who also represents the plaintiffs, said he was "very pleased" with the "detailed and thorough opinion".


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