This new app lets users subscribe to the Texture's catalogue which offers upto 200 different types of magazines.
Apple is planning to launch a subscription based News service that will include access to magazines now offered by Texture, reports Bloomberg. The integration of Texture falls within the company's larger goal of generating more revenue from digital content and subscription services. Then, within the next year, Apple is expected to launch "an upgraded Apple News app with the subscription offering", and some of the revenue generated from the subscriptions will be distributed to the magazine publishers participating in the program.
The updated Apple News app, with a subscription offering, plans to launch within the next year, according to Bloomberg. Previously Apple only sold music on an individual track basis through iTunes for about 99 cents per track.
With the same number of employees of Apple's News portal and the new Texture's employees, the giant is now preparing to come up with their own premium services.
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Apple has had limited success with its news services applications. At the time, Beats Music had fewer than a million subscribers, and Apple has turned that into more than 40 million paying users. During the acquisition, Bloomberg reports about 20 staff at Texture were cut by Apple so it looks like around 80 people were brought over from the service's ~100-person team. Apple has said that it is targeting annual service revenue of $50 billion by 2021.
Apple News made its way to iPhone and iPad with the launch of iOS 10.
Apple bought Texture last month. "We want the best articles, we want them to look awesome, and we want them to be from trusted sources.so we don't have a lot of the issues going around", Cue said, likely alluding to the issues that Facebook and Google have had to deal with surrounding unverified news stories populating users' feeds.
It's worth noting Apple is no stranger to buying out services and turning them into subscriptions people actually want to use.