Snapchat confirmed they're testing the feature to TechCrunch but didn't reveal when the feature will go live. Snapchat says "As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again". "We have stopped our integration with Giphy as they investigate the issue", Instagram said.
It's not yet known when, or if, this update will be rolled out although the buzz around it does come at a good time for Snapchat which has been receiving negative publicity since recent in-app changes that provoked an online petition to revert back to the older version.
The GIF includes disturbing text including a racial slur, which has been blurred out below. The extremely racist image features a white man telling a monkey to "keep cranking a n***er crime death counter". Twitter user @LyaunaAugmon captured a screenshot of the GIF as it appeared on Instagram, writing: "This blatant RACISM @instagram @kevin is unacceptable".
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Virginia Salas Kastilio aka @Ginicanbreathe, one of the world's top Snapchatters who formerly ran the BBC's account, tells me "I couldn't have grown on Snapchat without the support of my followers and other influencers shouting me out in their story". In a statement, a Giphy spokesperson said that they removed the GIF after it was discovered.
GIPHY is yet to make a comment about the matter.
A similar racist GIF was spotted in Facebook-owned Instagram indicating that Giphy is at fault, according to TechCrunch. "This type of content has no place on Instagram".