First released in 2016, Spectacles were supposed to be a way for particularly obnoxious Snapchat users to record 10-second video clips and share them through the app, but the $130 device did not find much of an audience. And, well, have you ever actually seen someone wearing a pair?
Snap did not immediately respond to PCMag's request for comment about the report. The company then opened up sales, so people didn't have to go to a random kiosk at some pop-up location to buy them, but that still didn't encourage its users and others from buying a pair.
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The company reported a roughly $40 million loss on the product, its first foray into hardware. The first is a second-generation model which improves on the performance bits of wearable. Since they have planned to come up with new versions of spectacles in the next year, we may not be able to hear more about the same from the officials at least now. The third generation could feature two cameras for 3D depth effects and built-in Global Positioning System, and could cost as much as $300. Finally, Snap is considering partnerships with companies like Warby Parker to put its technology into their own glasses.
The news comes from Cheddar reporter Alex Heath, who has a track record of nailing major Snap-based scoops.
Taking the cue, the company will produce fewer units of the new generation of the Spectacles.