Before this update from YouTube, YouTubers would have only one way of streaming online by capturing content including their desktop, camera, and microphone and sent them to YouTube to be live streamed. Google's decision to invest in a media literacy project comes at an especially interesting and troubling time for YouTube.
Gun control advocates have long criticized YouTube for allowing illegal content to proliferate on the site.
The new rules, announced Tuesday, include making it clear that YouTube will not host videos highlighting guns or some accessories such as bump stocks or magazines capable of holding more than 30 rounds for private sale by individuals. But, with Google already owning Play Music and YouTube Red, how will the company attract users to its new music service?
The move to ban firearm demos dovetails with the media platform's desire to "prohibit videos with instructions on how to assemble firearms".
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Thus, people won't write any negative "noise" against the video platform. Hiring a pro to create a professionally produced video could cost $1,000 or more.
The new policies will begin to take effect next month.
Spike's Tactical argues YouTube banned their channel without prior warning, catching the company, customers and fans completely off guard. And it comes as several major corporations sever relationships with gun manufacturers and organizations in the wake of the February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla. that left 17 students dead. On Jan. 7, after Spike's Tactical released their annual joint marketing collaboration with Texas-based apparel company Pipe Hitters Union, which depicted a group of armed men facing off against what was supposed to be "antifa" protesters, OW made sure to point out how "completely insane" the ad was.
While Spike's Tactical has been known for delivering controversial marketing materials across other mediums, their YouTube page has remained almost entirely educational and served the objective of demonstrating their products.