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GoPro today launched its promised entry-level action camera that's simply called GoPro Hero. At a $199 price point, this is the cheapest camera in the HERO line by a cool $100, so GoPro is clearly hoping that the low price will draw in new consumers who haven't owned one of its cameras before.

Impressively, it also manages to include smartphone connectivity (presumably via Wi-Fi like other models) and video stabilization (presumably in software rather than mechanical form) to make it a pretty nifty piece of gear.

The HERO is outfitted with a 2-inch touch display and can be controlled through voice commands, which can be used to have it snap a photo, stop recording, or turn off.

"HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture", says Meghan Laffey, GoPro's SVP of Product, "HERO makes it easy to share "wow" moments at a price that's ideal for first-time users".

At only $199, the new HERO is easier than ever to get your hands on.

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GoPro has added a new camera to its HERO product line-up.

As a result, the GoPro Hero can only shoot up to 1440p or 1080p HD video at 60fps. Wherever life takes you, capture and share your story for the flawless price.

The main differences, obviously, lie in the image quality. We found the new entry-level GoPro Hero on sale in a retail shop ahead its rumoured release date this weekend and bought it before it was taken off the shelves.

GoPro is framing the new camera as the flawless addition to your adventures: easy to use, durable, and affordable. Since it is the same in its size and shape as the other two cameras, it can fit in the same mounts and should work with all the same accessories as well.