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Facebook confirmed Thursday it was pulling the plug on a test that removed content from publishers and businesses from the News Feed and put it in a separate "explore" feed. When news about the split news feed first surfaced, it sparked concerns about the growing power of the social media giant, and how publishers would be affected. READ NEXT:Equifax admits data breach impacted 2.4m more people "To understand if people might like two separate feeds, we started a test in October 2017 in six countries".

"You gave us our answer: People don't want two separate feeds". In a survey of Facebook users in the testing area, people said they were "less satisfied with the posts they were seeing", adding that having two different feeds "didn't actually help them connect more with friends and family". When it does show you news stories, the company said it will prioritize local news outlets that Facebook users have deemed more trustworthy. Although people want to see less posts from Pages, the idea of completely separating Pages and individuals has proved to be a step too far. Apparently, the Explore Feed made it more hard for people to access important information.

The company has previously been criticized for conducting experiments with the site that has become a major feature of people's lives, including showing some 2012 users "positive" or "negative" posts to see how it would affect them.

Chief Executive Mark Zuckerberg has unveiled other changes to the Facebook News Feed in the past two months to fight sensationalism and prioritise posts from friends and family.

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Red alert issued as United Kingdom faces gales, blizzards and freezing rain
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And so for me, and these guys in there, they all have a certain mindset of success, a place they want to go. I wouldn't be good at basketball, but baseball, it's like riding a bike once you get back out there for me.

Facebook will be discontinuing the explore feed globally this week.

However, the change went down badly; engagement with Facebook pages tumbled, and its implementation without consultation with stakeholders was described as "downright Orwellian".

Facebook is ending an experiment where it placed publisher's news content in a separate feed after criticism that it led to a rise in misinformation. Effectively, it's a second-tier News Feed that Facebook could monetize.

"We should have been more transparent and up front about [the test] ahead of it", said Campbell Brown, Facebook's head of news partnerships, onstage with Mosseri at Code Media.


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