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The deal, approved unanimously by Major League Baseball owners, gets started with an April 4 game between the Philadelphia Phillies and New York Mets.

It's the first time a major US league has agreed to show regular season games exclusively on Facebook, which has been building a portfolio of live sports.

The league-owned channel was immediately added to YouTube TV's lineup, while MLB.tv - the league's long-running streaming service for live games - will eventually be available to YouTube TV subscribers for an additional fee.

Financial terms of the deal weren't disclosed although sources pegged the price in the $30 million to $35 million range.

While Facebook's streaming rights are exclusive only to the United States, the social network will also have the rights to broadcast the games globally, giving viewers outside of the U.S.an alternative way to watch games.

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In addition, YouTube TV will have a presence during the first pitches of games broadcast on its Major League Baseball properties, and the service will incorporate players in a variety of promotional campaigns.

YouTube TV is also adding MLB Network to its channel line-up, and soon will add the MLB.tv streaming service in the USA, for an additional fee.

Although the games are not the playoffs or the World Series, analyst Lee Berke told CNN it shows Facebook is becoming a major media competitor. It also won't be on any other network. Last year Major League Baseball and Facebook partnered for some simulcasts with existing TV broadcasts, but this will be MLB's first digital-only national broadcast.

Games broadcast on Facebook will also provide users with the flexibility to watch on any screen. The games will be produced by MLB Network specifically for Facebook Watch, and will feature interactivity specifically for the platform.

Regardless of the success of platforms like Twitter and Facebook (and Amazon in snatching the Thursday Night Football deal away from Twitter last year) getting these games on their platforms, the big primetime moments still elude those platforms and are all but locked up by incumbents. The integrated marketing campaign's success throughout October 2017 led YouTube and Major League Baseball to extend and broaden the World Series partnership for an additional two years.