Other details about the BlackBerry Ghost remain scant, but a leaked image shows it as a bezel-less phone. With a premium smartphone market of about 320 million units last year, this means that BlackBerry Mobile will need to sell at least 10 million units each year, or 2 million to 3 million units each quarter, to grab its target market share. While TCL and BB Merah Putih have already launched their respective designs, Optiemus is still to make any official announcement. The company is yet to officially confirm BlackBerry "Ghost".
BlackBerry made an alliance with the Indian telecommunications company Optiemus to launch this cell phone. TCL is mostly known for making budget TVs and Alcatel smartphones.
This high-end phone will be made by Indian telecommunications giant Optiemus after it acquired the license past year to develop and sell BlackBerry products in the country.
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It seems the BlackBerry Ghost would be the first device from Optiemus. The image also reveals rounded sides and corners for the Ghost with the device as a whole being quite slim as well. According to a leak by famous tipster Evan Blass, The BlackBerry Ghost will be made by Optimeus and the device will be launched in India soon.
On the other hand, this might be because BlackBerry is using a different metric to decide whether the sales were a success or not. What is also striking is the omission of a keyboard, which is generally a characteristic feature in BlackBerry phones. While the former released the Aurora previous year, the latter has yet to announce anything.
Part of the problem for BlackBerry is allegedly the fact that many potential customers aren't aware that it has ditched its own app-starved OS in favor of Android. However, it really is hard to see how small the bezels are on this device. It's highly likely that this will be placed in a very thin bezel.