With a worldwide community of over 159 million users, Spotify, according to the company, offers users the choice of a free ad-supported service, or an ad-free Premium subscription service.
Apple is locked in race for subscribers with Amazon.com, Alphabet's Google and others as streaming music becomes the dominant form of paid music consumption.
Global music streaming provider Spotify launched its services in South Africa on Tuesday, marking its entry into Africa, where there is a rapid uptake of smartphones and improving telecommunications infrastructure.
The company said the music service is available on the Apple App Store, Google Play Store, and Microsoft Store. However, Apple Music, which is exclusively available to iOS users, has been gradually accumulating an impressive number of paying customers.
Apple Music has got off to a shaky start, but now it stands strong with more than 38 million subscribers.
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It will also feature a free version of the service, that will play three minutes of advertising after every hour of music consumed. Taking a wider view, Spotify's subscriber growth rate still outpaces Apple Music's - the Swedish company saw 10 million subscribers join in the span of about 4 months.
"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", said Eddy Cue, Apple's senior vice president of internet software and services.
Apple also has curated playlists, but it doesn't continually update based on your music preferences like Spotify.
In January, U.S. copyright authorities made a decision to increase over the next five years royalty payments music streaming companies like Spotify and Apple must make to songwriters and music publishers, a trade association for music publishers said.