The numbers on Tuesday may help lead Wall Street back to its original thesis on the company: that Snap, already popular with young people, has a lot of growth potential. For 2018 Snap is expected to generate $1.47 billion in net worldwide ad revenue, which is up 90% from 2017, but that's a 0.6% share of the overall worldwide digital ad market, says eMarketer, and pales in comparison to Google and Facebook.
Advertising revenue rose 74 percent to $281 million, as companies advertised more in the crucial holiday quarter.
The company expects its year-over-year revenue growth rate to moderate in the current quarter compared with the fourth quarter, Chief Financial Officer Drew Vollero said.
Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public past year.
Another feather in Snap's cap: Average Revenue Per User, which came in well above the $1.36 ARPU analysts expected. But the company's bet on Spectacles has been expensive, costing the company $40 million last quarter for "excess inventory".
In this quarter, Snap added 8.9 million active users to reach a total of 187 million.
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During Snap's third quarter earnings call, co-founder and CEO Spiegel acknowledged that Snapchat is harder to understand than he initially realized.
That business is growing, and that's great news for Snap, which is about to make content from outside partners an even bigger part of its newly redesigned app.
More recently, Snap released a new in-app merchandise store as it continues its experiments to see what users are willing to pay for. Today is its chance to show that it's at least making progress on fixing those issues. Finally, BlackRock Inc. increased its position in Snap by 10.0% during the second quarter.
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen.
Natalie Walters has no position in any of the stocks mentioned. JPMorgan Chase & Co. now owns 7,650,826 shares of the company's stock worth $110,556,000 after acquiring an additional 797,290 shares in the last quarter.
Options are pointing to a double-digit move in the shares, with $15 puts and calls the most widely held options. The Motley Fool has a disclosure policy.