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Founder Mark Zuckerberg outlined the rationale in a Facebook post, saying content from "businesses, brands and media" had begun to crowd out the more personal moments which he said are at the core of the network. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed.

At the time he was talking about Russian interference and doubling investment in people to prevent it, but the language was also hinting at Thursday's announcement that gives additional weight being placed on friends and family posts over pages and businesses in news feeds.

You will be seeing a click down arrow on the top right side of your desktop view of Facebook, click on that icon and go to "News Feed Preferences". They make this argument despite the fact that Facebook has editorial control over content posted on the platform and - with the changes now being implemented - the fact that Facebook is deciding what factors make news sources worthy of being placed in its News Feed. "I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", Zuck wrote in a post announcing the changes.

There's no doubt Zuckerberg can make such changes-he's a gifted CEO, beloved by his employees, who has total control over the company he started in a dorm room in 2004.

While the change may mean you use Facebook a little less, Zuckerberg said the ultimate goal is the site's billions of users feel like their time on Facebook is "time well spent".

Wieser said the decision to pull back the reach of brands in news feed will have a negative impact on Facebook in the short term, but will ultimately prove to be a smart choice for the health of the company in the long run, according to his note.

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Facebook is making a big change to your news feed
Mark Zuckerberg , Facebook's chief executive, said he wanted to make sure that his company's products are "good for people". And many publishers have already noticed a decrease in organic Facebook traffic over the a year ago or so.

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Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed.

In general, the primary theme Zuckerberg pushed on Friday is that the news feed is going to be more "meaningful". Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. With regards to video, he said there will be greater emphasis on live video in your feed because people tend to "interact" with those videos more than others. These include business, brands and media posts.

The company has been criticized for what it's showing to its users as some of the content can negatively affect millions of users. Updates on ranking can be expected in the next few months so Facebook users will have more opportunities for interaction.

At least one study has shown that Facebook users are influenced by their friends and family members' actions and reactions on the site. That means the experience has largely centered on passive consumption of content. Also, our content is more visible the more people share and comment on it, so if it's a story you care about it, please share it.

"We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products", Zuckerberg wrote in his Facebook post.

Rather than bringing people together, users have been led to passively.