Nestle struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that's sour yet sweet.
Despite its colour - some call it a convenient shade of Millennial pink - and berry-fruit taste, the Ruby chocolate contains no artificial colour or flavouring, and is produced through a unique processing that unlocks the flavour and colour tone naturally present in the Ruby cacao bean. 19, Nestle Japan Ltd. will sell Sublime Ruby exclusively at KitKat Chocolatory specialty stores in Japan and South Korea as well as online.
The candy is only in stores in Japan and South Korea, but don't worry: You can order it online from the USA, U.K., Germany, France, and Switzerland. Standard chocolate KitKats are made from a blend of cocoa liquor, milk and cocoa butter, and the colored varieties are produced using natural food dyes.
Ruby chocolate, the first new chocolate variety in 80 years, will make its debut in a commercial product in Japan.
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"I am extremely honored to be part of this landmark moment in the history of chocolate, with which I have worked intimately for over 30 years", he said. The company is also planning to sell them at around 80 pop-up stores across Japan as Valentine's Day approaches. Like many KitKat flavors, it was created by Japanese pastry chef Yasumasa Takagi. Each bar costs ¥400, or $3.60. An assortment of five pieces will include two Sublime Ruby bars along with one each of Sublime Bitter, Milk and White. Barry Callebaut was able to unlock the specific attributes of the bean.
Ruby chocolate was unveiled in September by Swiss chocolatier Barry Callebaut.
This is the very first ruby chocolate to exist, Nestle's global head of confectionery Sandra Martinez told Fortune.